PATTY BRISBEN, PRESIDENT
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In 1983, inspired by a feature on The Phil Donahue Show, Patty Brisben joined a direct sales company and began holding in-home parties focusing on intimacy products. Every year she ranked among the top five Consultants in the company for sales and sponsorship, and 10 years later, she launched Pure Romance from the basement of her suburban Cincinnati home.
In the beginning, Patty did everything. She packed orders, shipped products, planned parties, and signed up new Consultants—all while raising her four children on her own. Over the next two decades, her hard work paid off as Pure Romance grew into what she had always dreamed it would be: A place where women could take control of their financial futures while raising their families.
In 2000, Patty’s son, Chris Cicchinelli joined Pure Romance as CEO helping his mother grow the company from $3 million in annual revenue to more than $130 million in 2014.
In 2006, she launched the Patty Brisben Foundation for Women’s Sexual Health.
To date, the foundation has raised more than $3.5 million to support research projects and educational initiatives to ensure women have the information they need to live healthy, fulfilled lives.
The Foundation partners with universities and research organizations to study sexual dysfunction and disorders and offers educational initiatives about sexual health issues.
Patty believes the best way to help others is by educating them. In 2008, she put this belief into practice by writing her first book, Pure Romance Between the Sheets, with vital sexual health information, relationship advice, and the most commonly asked questions from her days as a Consultant.
In 2011, Patty released another book, this time collaborating with Dr. Keri Peterson on an exclusive ebook, Sexy Ever After: Intimacy Post-Cancer. Patty’s inspirational story and commitment to educating and empowering women has made her a respected expert in sexual health and relationships—she’s been interviewed on CNN, ABC’s The View and VH1. She’s also been featured in The New York Times, Forbes, Cosmopolitan and Entrepreneur.
Like most mothers, Patty is fueled by her family. Her four children are the reason she started this company and worked so hard to make it a success. Today, Pure Romance continues to be a family business, as all of her children are involved with the company.